RE: God bless the media

["Jean-michel BENOIT" <Jean-Michel.BENOIT@gemplus.com>]

{\rtf1\ansi\ansicpg1252\fromtext \deff0{\fonttbl
{\f0\fswiss Arial;}
{\f1\fmodern Courier New;}
{\f2\fnil\fcharset2 Symbol;}
{\f3\fmodern\fcharset0 Courier New;}}
{\colortbl\red0\green0\blue0;\red0\green0\blue255;}
\uc1\pard\plain\deftab360 \f0\fs20\cf0 That's what's called the inverted pyramid : same principle as an abstract for a whole text. I agree that the headline is quite strange in that particuliar case.\par
Jean-Michel\par
\par
-----Original Message-----\par
From: Jeff Hecht [mailto:jeff@jeffhecht.com]\par
Sent: Friday, July 12, 2002 3:51 PM\par
To: farlow@ipfw.edu; dinosaur@usc.edu\par
Subject: Re: God bless the media\par
\par
\par
At 7:54 AM -0500 7/12/02, James Farlow wrote:\par
>The biggest newspaper in the state did a story on our work that was\par
>published July 7th.  I spent an afternoon with the reporter, showing him\par
>the fossils and explaining their significance.  I felt pretty good about\par
>the way the interview went, and when I saw the story, it was pretty\par
>good.  The headline, however, read:\par
>\par
>Sinkhole Exposes a Path to State's Paleolithic Past\par
>\par
\par
Normally newspaper headlines are not written by the person who writes \par
the story, but by a headline writer skilled in invoking what they \par
think the story means in a very limited space and getting right words \par
to fit there. They are remarkably successful much of the time. The \par
howlers come when they aren't. Sounds like everything this headline \par
writer knew came from The Flintstones. -- Jeff Hecht\par
}