Re: A book by its cover

["James R. Cunningham" <jrccea@bellsouth.net>]

This is true, and there are other quirks in the publishing business as well.
I prepared the frontispiece image for Yoji Kondo's Robert A. Heinlein-REQUIEM,
and Heinlein's THE MOON IS A HARSH MISTRESS.  It took a total of five printings
in the two books before the publisher got the credits right. And I wouldn't bet
they'll be right in the next printings either.
JimC

Jeff Hecht wrote:

> Flipping or reversing images is a common practice in book and magazine
> publishing, usually done to make the image fit better with the page or
> cover design. Publishers and production departments do it so routinely they
> don't think about its possible impact. You sometimes can catch reversals by
> noting reversed type or lettering in the background. It would not be done
> on purpose in a schoarly text, but it would be done in a popular magazine,
> and could well be done on the dustjacket of any book. -- Jeff Hecht