Godzilla gets a sweet tooth

[MKIRKALDY <MKIRKALDY@aol.com>]

Here is the press release for the new Godzilla candy promotion:

>  Hershey's and Godzilla Combine Forces for a Monstrous
>  Promotion
>  
>  HERSHEY, Pa., April 1 /PRNewswire/ -- Hershey Chocolate 
>  North America, the leading confectionery company in North 
>  America, and Godzilla, the anticipated blockbuster movie of 
>  1998, have combined forces to bring monster lovers of all ages 
>  a variety of Godzilla-themed Hershey's products and promotions.
>  
>  "Combine the power of Hershey's and the monstrous appeal 
>  and anticipation of  the Godzilla movie and you have the potential 
>  for an extremely successful promotion," said Michael F. Pasquale, 
>  President, Hershey Chocolate North America.  "This is the biggest 
>  movie promotion effort in Hershey's history, and we have created 
>  some eye-catching Godzilla-themed products and packaging."
> 
>  Products specifically developed for the Godzilla promotion include 
>  Hershey's milk chocolate bars with eight different Godzilla action 
>  scenes featured on specially-moulded bars.  Last year's dinosaur-
>  themed bars, developed for The Lost World movie promotion, were
>  very popular with consumers.  Hershey's Godzilla products also 
>  will include Amazin' Fruit gummy monster parts, Rain-Blo Godzilla 
>  gum ball eyes, Godzilla candy coated milk chocolate eggs and 
>  Godzilla Reese's Pieces eggs.  These products will only be available 
>  while supplies last and are certain to be popular with kids of all ages.
>  
>  Three candy-filled canes were developed to help search for 
>  Godzilla.  Help find the monster using The Eyeball search light cane 
>  filled with Hershey's Kisses chocolates, the Monster Claw magnifying 
>  glass filled with Reese's miniature peanut butter cups and the 
>  Helicopter cane filled with Twizzlers licorice.
>  
>  A gigantic Godzilla consumer contest will be featured on the 
>  packaging of Hershey's best-selling products.  This is the largest 
>  on-package consumer promotion in Hershey's history with over a 
>  million instant win prizes, including a grand prize of "Movie Tickets 
>  for Life."
>  
>  Hershey's Godzilla-themed products will be available in stores 
>  starting in mid-April and throughout the summer -- while supplies 
>  last.  In addition to Hershey, Taco Bell, Duracell and Sprint have 
>  teamed up with Sony Pictures Entertainment to promote what is 
>  anticipated to be the blockbuster movie event of the year -- Godzilla.
>  
>  SOURCE  Hershey Chocolate North America  
>  CO:  Hershey Chocolate North America
>  ST:  Pennsylvania

Godzilla must not have guarded his (her?) eggs very well.

Mary
mkirkaldy@aol.com